So you are in the market for an outdoor sign for your business, church, or other signage and would like the ability to update a message or promotion on a regular basis. What are your options?
There are numerous signage solutions to fit any need. As with any project, the solution is based on budget and what you are trying to achieve. This article will illustrate the various changeable sign solutions available in the sign industry, as well as their pros & cons.
The first thing to consider before purchasing a permanent outdoor sign is the ‘permanent’ factor. If you own the property, are you considering selling in the future? If so, you will want a permanent sign structure with the ability to change the graphics only, without damaging the sign monument structure. Our custom sign monuments can be designed with the sign panels as separate panels that are not only attached upon delivery (designed to your immediate graphic needs), but include the ability to remove and replace the panel without reinventing the project. In multi-tenant properties such as retail commercial business parks, we can integrate tenant plaques that are not only removable but flippable – meaning the same tenant slot uses the same plaque and new graphics are applied on the back side. In all cases, our signage has integrated stainless hardware that does not rust or leave corrosive drips on the graphics surface. We take into consideration spacial issues, meaning all equal square footage tenant leases get equal advertising space, the ‘anchor’ businesses with larger retail square footage get larger advertising space. While all tenants have different number of characters in their business names, they all need to have a unified appearance of consistency. Example:
The next changeable sign solution is a reader board with individual changeable letters. These are common for restaurants wishing to promote daily specials, churches wishing to share messages in the community, and any businesses wanting to advertise on the fly. Reader boards are separate panels (typically in aluminum) that attach to the front entrance sign monument, marquee or facade. Reader boards have horizontal tracks to accept individual letters so you can write what you like, and at your convenience. Here is what a reader board looks like:
And all of our reader board sign solutions come with a box of mix-n-match changeable letters. We offer different sizes, colors, and fonts. They come with more vowels and common letters than the letter ‘Z’ for example. You’ll have plenty of what you need:
The last and best example of changeable signage is the electronic LED message boards. These are literally commercial grade outdoor TV screens that you program by computer. All of our electronic LED panels come with a new laptop computer, pre-programmed for wi-fi access, controller software (much like using Microsoft Powerpoint), training, and toll-free 24-7 tech support.
LED message boards are an initial investment, but pay for themselves in short time. LEDs offer the ability for any font, color, picture, image, animation – including all movie media formats such as QuickTime and Windows Media Files. Electronic LED message boards are sold by ‘pitch’ – meaning resolution. We take into account the distance from traffic and traffic speed to get the resolution you need for the right costs. Imagine being able to advertise in full color with animation!
Contact our Sales Team with any questions about our changeable sign solutions.