Beehive is a national assisted living franchise with numerous locations. The entrances to these facilities typically have real brick and mortar block stone monument column marquees with suspended embossed sign panels under wooden post arms that welcoming incoming traffic.
There is an ongoing issue with sign monuments and liability for businesses (and all other entrance-style sign monuments including city municipalities). The monument owner may be liable for driver injury and vehicle damages incurred by vehicle impact, especially in fatal incidents. So if an elderly driver hits your sign and is injured – the facility owner may be liable.
There is a simple solution to this situation which is referred to as a “break away” style sign monument. This means on impact, the monument itself will literally break off the ground and move out of the way, causing minimal vehicle damage and preventing fatal injury.
All of our sign monuments are a break away solution, and in our company history there have yet to be any injuries on impact.
Beehive Homes franchise owners wanted to update their existing entrance marquee signs to a break away style solution, which we easily matched in our faux masonry (foam core base). Here is a picture of the original block stone (real masonry) column-style monument:
And here is our break away style sign monument column in faux masonry before it left our shipping docks:
As you can see the faux masonry is a fantastic match to the real stone and mortar. We attached the embossed sign panels we fabricated in a permanent method (versus hanging from chain) to prevent theft or wind damage.